
Each year, over 80 billion gentle, sentient animals are killed in factory farms—lives reduced to numbers in a system that treats them as commodities rather than individuals capable of feeling fear, comfort, and love. This staggering loss is not just a statistic; it’s a reminder of the immense suffering hidden behind our food system and a call for compassion, awareness, and change.

According to the Oxford Martin School’s Future of Food programme, the global shift to a vegetarian diet by 2050 could reduce food-related emissions by roughly 60%, largely due to cutting out red meat. Taking it a step further, a fully vegan world could lower those emissions by around 70%. These findings highlight just how powerful our dietary choices can be in shaping a more sustainable future.

Imagine a world where we grow food directly to nourish people, instead of funneling most of it through animals first. Right now, nearly 80% of all global agricultural land is used for livestock or the crops grown to feed them — yet animal products provide less than 20% of the world’s calories. Shifting away from this inefficient system co
Imagine a world where we grow food directly to nourish people, instead of funneling most of it through animals first. Right now, nearly 80% of all global agricultural land is used for livestock or the crops grown to feed them — yet animal products provide less than 20% of the world’s calories. Shifting away from this inefficient system could free vast amounts of land, resources, and opportunities to feed people more sustainably and compassionately.

If we all adopted a plant-based diet, global health would improve dramatically. Rates of heart disease, stroke, type 2 diabetes, and many cancers would fall, while millions of premature deaths could be prevented each year. People would enjoy better weight management, lower blood pressure, and healthier cholesterol levels. A plant-based di
If we all adopted a plant-based diet, global health would improve dramatically. Rates of heart disease, stroke, type 2 diabetes, and many cancers would fall, while millions of premature deaths could be prevented each year. People would enjoy better weight management, lower blood pressure, and healthier cholesterol levels. A plant-based diet is rich in fiber, antioxidants, and essential nutrients, giving our bodies what they need to thrive. In short, eating plant-based would help create a healthier, longer-living population.
Jeremy Bentham
Join us to save animals.